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Come to Finland poster A4, The Finland Line Off the beaten tracks

Come to Finland poster A4, The Finland Line Off the beaten tracks
€9.50

Merchant

Luontokeskus Haltiainfo@haltia.com+35840 163 6200Company id:2398869-9Merchant terms

How could one tempt the boldest travelers to Finland? The answer was that we had to offer something that no other place could. As a result, the advertising people in Hull, England, came up with the brilliant slogan: Finland – Off the Beaten Track.

In other words, Finland was described as a country that the tourist hordes had not yet discovered, a country beyond the well-beaten tracks. The slogan was presumably used for the first time already in 1904 and it retained its popularity all the way until the Second World War. A new poster or a brochure cover with a new illustration was published almost every year.

Why Hull? Because the Finland Steamship Company had a direct route from the English coastal town to the end destination of Helsinki, via various cities along the Baltic Sea. This became the proud Finland Line – a bridge between England and Finland.

In a smart business move, the adventurous tourists were warned that soon it could be too late to discover the unspoiled Finland, like in this brochure from 1928:

”Come to Finland NOW, before the charm and freshness is spoilt. Why not come this year?”

About the product

The A4 sized poster is packed by hand by us, in a plastic cellophane bag, with brown cardboard (2 mm) as support. Paper: High quality Munken Lynx Rough 150 g. This paper is FSC and PEFC-certified, and inspected for Nordic Ecolabelled printing. Printed in Finland.